Marketing Director
Job details
- Company Name: Salt
-
Location: Toronto, ON, Canada
- Job Type: Full-time
A software company with extensive reach across Canada is looking for a highly motivated, autonomous self-starter with a proven track record to be their Marketing Director!
This individual will work closely with the management team to develop marketing programs that build pipelines and help generate revenue with the existing customer base.
Responsibilities Include:
- Working with all teams to deliver regular communications to customers & prospects
- Creating & executing creative, integrated inbound and outbound marketing campaigns that build pipelines (webinars, ABM campaigns, drip programs, etc.)
- Working with freelance copywriters to develop thought leadership and sales/marketing collateral
- Organizing sponsorships at industry events
- Working with a graphic designer/web developer to maintain the website and customer portal
- Coordinating press releases and announcements
- Monitoring and optimizing marketing performance
Essential Requirements:
- 8+ years of marketing experience
- Most recent 5 years of experience must be in the B2B tech industry, marketing to SMB companies (not mid-size or enterprise)
- Self-starter, willing to take initiative
- Strong project management skills
- Experience with CRM & Marketing automation tools
- Background in technology marketing is a must
If you meet the essential requirements and feel this is a match for you, please feel free to apply!
